Flacon Couture Nouveau - Extra virgin olive oil

Château d’Estoublon Flacon Couture is no ordinary bottle of olive oil – nor does it pretend to be. This is the most luxurious expression of the Provençal château: a Grand Cru Extra Virgin olive oil, assembled like a prestigious wine cuvée and presented in a sculptural bottle that belongs almost as naturally in the world of haute perfumery as it does in gastronomy.

This is where things become truly exceptional. The final Couture is not simply a mixture of different olive oils. Victor Joyeux, the oenologist of Château d’Estoublon, personally creates the final blend. Olives are harvested plot by plot and processed separately. As soon as a batch comes from the mill, it is tasted and evaluated. Only the finest lots are reserved for the final assemblage.

It closely resembles the way a winemaker evaluates different vineyard plots and cuvées before creating one harmonious Grand Cru. Fruitiness, structure, bitterness, pepperiness, length and elegance must become one. No single olive variety needs to dominate – perfect balance is the protagonist.

The rebirth of an icon

The Couture bottle has been an icon of Château d’Estoublon for almost twenty years. For this new incarnation, the design was reconsidered and made more sculptural, more powerful and even more refined. It reflects the château’s current ambition: not merely to produce outstanding olive oil, but to create a complete luxury experience.

That may sound grand, but here it fits. The oil, the blend, the bottle, the glass, the leather, the engraving and even the act of pouring have been designed as one. This is the olive-oil equivalent of a couture piece: functional, but far too beautiful to be described as merely functional.

Château d’Estoublon lies in the heart of Provence, surrounded by vineyards and olive groves. The estate works with classic Provençal olive varieties and produces its oils at the château itself. For Flacon Couture, the olives are hand-picked at optimal ripeness, selected in the grove and taken to the estate mill within twelve hours.