Pueblo Picual extra virgin olive oil

A fresh and approachable extra virgin olive oil with a green, grassy character. Picual provides structure and gentle pungency, while Hojiblanca makes the oil softer and rounder. A beautifully balanced and versatile blend.

Pueblo Picual is not an anonymous olive oil from a large industrial stream. Behind every tin is the small Andalusian village of La Viña and a community where families have worked among olive trees for generations. Farmers, pruners, harvesters and other specialists all contribute to the final product.

The oil combines 80% Picual with 20% Hojiblanca. Picual provides the fresh green character, structure and gentle pungency. Hojiblanca makes the blend rounder and softer. The result is an extra virgin olive oil with clear character without becoming heavy or overly bitter.

It is precisely this combination of recognisable origin, small-scale production and approachable flavour that sets Pueblo Picual apart from many other olive oils.

Picual clearly forms the basis at 80%. This famous Andalusian olive is known for green aromas, good structure and the characteristic combination of bitterness and pungency.

The remaining 20% is Hojiblanca. This variety adds a somewhat softer and more aromatic character and rounds out Picual’s more powerful traits. The result is an approachable blend in which both varieties complement each other beautifully.

The olives for Pueblo Picual come from La Viña, a small village in the hills of Andalusia. Olive groves have been an important part of the landscape and everyday life here for generations.

The producer describes the aroma of the oil as freshly cut grass, while its gently peppery finish evokes Andalusia’s warm, dry climate. Wild flowers and herbs growing among the trees also contribute to the character of this special place.

Good olive oil starts long before the olives arrive at the mill. The trees need to be maintained and pruned, the soil requires care and finally the fruit must be harvested and processed at the right moment.

Pueblo Picual specifically highlights the work of all the different people behind the oil. The aim is not only to make a beautiful extra virgin olive oil, but also to allow local farmers, pruners, harvesters and other specialists to share fairly in the value created by the product.

Pueblo Picual began in 2024 with a first batch of just 160 litres of extra virgin olive oil from La Viña. That oil was produced by Emma, a resident of the small village.

The idea is simple and appealing: grow a little each year and involve more people from the village in making the oil. In this way, every tin represents not only the taste of Andalusia, but also the people who maintain the landscape and care for the olives.

Read more about the Picual olive, Hojiblanca and what the acidity of extra virgin olive oil actually means.